Which of the three do I need?

Most small businesses start with a templated website — it’s live in days and it’s the cheapest thing that works. Automation is worth adding the moment you’re losing jobs to missed calls. Custom software is for when your process is genuinely different from your competitors’, and that difference is what you sell. We’ll say on the call which one you actually need, including when that’s the cheapest one.

The Contractor Lead System — website, missed-call text-back, lead alerts and review requests bundled together — is $397/month. Custom software is quoted per project after a scoping call, because the honest answer depends entirely on scope. You get a fixed number before anything is built.

Do you only work with contractors?

No. The lead system was built for contractors and it’s still the offer they buy, but websites, automation and custom software are the same work for any small business that takes calls and books jobs.

Who actually does the work?

One developer, and he answers the phone. There’s no account manager between you and the person writing the code, which is why you get progress you can look at instead of status meetings.

Send the form on this page or call (945) 307-0665. First step is a short call to work out what you need — often less than you think — and you get a fixed quote before any work begins.

Dextera Software LLC

Software that runs your business while you work

Websites, custom software, and automation for small businesses — built and maintained by one developer who answers the phone.

Book a call What we build

Built and supported by one developer. (945) 307-0665

You talk to the developer
No account manager in between — the person who writes the code answers the phone.
A fixed quote first
You get a number before anything is built. No hourly surprises.
Same-day replies
Messages get a call or an email back the same day, business hours.
Small businesses, US-wide
Work is remote, so where you are doesn’t change what it costs.

Three ways to work together

Most businesses need one of these, not all three. The call is free and we’ll tell you which.

Custom

Custom software & websites

A system built for how your business actually works — not a theme bent into shape.

Fixed scope and a fixed quote before any code is written
Built on the same stack as JobHub, a production SaaS platform
You own the repository and the data
Ongoing support and changes after launch

Quoted per project after a scoping call

See how a build is scoped

Fast + affordable

Templated websites

A professional site for your business, live in days, for a flat monthly price.

Live in days, not months
Mobile-first and fast — the thing Google actually scores
Hosting included, no separate hosting bill
Unlimited minor edits: hours, services, photos

Flat monthly, hosting and edits included

See what’s included

Automation

Business automation

Stop losing work to a missed call and a slow follow-up.

Miss a call on the jobsite and the caller gets a text immediately
Every website inquiry texts and emails you the moment it lands
One-tap review requests after a completed job
Leads pushed into your CRM automatically

Flat monthly, or bundled with a website

See how it works

Which one is for you

Side by side, so you can rule two of them out. If you’re still unsure, that’s what the call is for.

Feature	Custom software & websites	Templated websites	Business automation	Contractor Lead System
Best if	Your process is genuinely different from your competitors’, and that difference is what you sell	You need a professional site for your business and you need it soon	You’re losing jobs to missed calls and slow follow-up	You’re a contractor and you’d rather have the website and the follow-up on one bill
Typically live in	Weeks, scoped and quoted up front	Days, once we have your services, area and photos	Days	After onboarding, once your number is registered for business texting
What it costs	Quoted per project after a scoping call	Flat monthly, hosting and edits included	Flat monthly, or bundled with a website	$397/month flat, website and automation included
After it’s live	You own the repository and the data; support and changes continue	You own your domain and content; we host, update and edit it	Runs whether or not we built your website	Website, texting and review requests keep running for the same monthly price
	See how a build is scoped→	See what’s included→	See how it works→	See the full system→

Custom software & websites

Best if: Your process is genuinely different from your competitors’, and that difference is what you sell
Typically live in: Weeks, scoped and quoted up front
What it costs: Quoted per project after a scoping call
After it’s live: You own the repository and the data; support and changes continue

See how a build is scoped→

Templated websites

Best if: You need a professional site for your business and you need it soon
Typically live in: Days, once we have your services, area and photos
What it costs: Flat monthly, hosting and edits included
After it’s live: You own your domain and content; we host, update and edit it

See what’s included→

Business automation

Best if: You’re losing jobs to missed calls and slow follow-up
Typically live in: Days
What it costs: Flat monthly, or bundled with a website
After it’s live: Runs whether or not we built your website

See how it works→

Contractor Lead System

Best if: You’re a contractor and you’d rather have the website and the follow-up on one bill
Typically live in: After onboarding, once your number is registered for business texting
What it costs: $397/month flat, website and automation included
After it’s live: Website, texting and review requests keep running for the same monthly price

See the full system→

Already running

Contractor Lead System

Website, missed-call text-back, instant lead alerts and review automation for contractors, in one flat monthly price.

A website built for your trade and your service area
Missed-call text-back so a missed call still becomes a lead
Instant text and email alerts on every inquiry
Automated review requests after a completed job

$397/monthflat monthly

Get started See the full system

How It Works

We scope it

A call to work out what you actually need — which is often less than you think. You get a fixed quote before anything starts.

We build it

You get progress you can look at, not status meetings. Most templated sites go live in days; custom work is scoped in weeks.

We keep it running

Hosting, updates and changes are handled. You call one person, and that person wrote the code.

Common questions

Which of the three do I need?: Most small businesses start with a templated website — it’s live in days and it’s the cheapest thing that works. Automation is worth adding the moment you’re losing jobs to missed calls. Custom software is for when your process is genuinely different from your competitors’, and that difference is what you sell. We’ll say on the call which one you actually need, including when that’s the cheapest one.
What does it cost?: The Contractor Lead System — website, missed-call text-back, lead alerts and review requests bundled together — is $397/month. Custom software is quoted per project after a scoping call, because the honest answer depends entirely on scope. You get a fixed number before anything is built.
Do you only work with contractors?: No. The lead system was built for contractors and it’s still the offer they buy, but websites, automation and custom software are the same work for any small business that takes calls and books jobs.
Who actually does the work?: One developer, and he answers the phone. There’s no account manager between you and the person writing the code, which is why you get progress you can look at instead of status meetings.
How do we start?: Send the form on this page or call (945) 307-0665. First step is a short call to work out what you need — often less than you think — and you get a fixed quote before any work begins.

Get Started

Tell us a bit about your business and we’ll reach out to set up a quick demo. Prefer to talk now? Call us at (945) 307-0665.

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What do you need?

Tell us about your business

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